What is domain name registration?
In addition to filing for trademark registration, you should consider registering domain names that incorporate your important trademarks. Early domain name registration may prevent another party from registering the domain names and stopping you from using those domain names in your business.
In some instances, companies will also register domain names that are similar to their trademarks as a defensive measure to discourage cybersquatters and typosquatters who often seek payment for the transfer of domain name registrations. While it is possible to file a complaint to have a domain name transferred to the rightful trademark owner, it is typically less expensive to register domain names early in order to “lock up” the rights.
What other social media platforms should you protect?
Few things are worse than taking the time to register your business name and obtain your trademark but losing the ability to have matching social profiles. A large portion of digital marketing takes place on your social media accounts and having identical names can be the difference between a customer finding you or finding your competitor. For example, you should register “@mycompany” on Twitter and Facebook.com/”mycompany” to maintain the rights to them. You should consider claiming these online account profiles:
- Snapchat
- Google+
- YouTube
