In 2014, American Farm Bureau did extensive surveying of farmers to understand their attitudes towards ag data privacy and security. The results were pretty alarming. 78% of farmers said they were concerned or “extremely concerned” about which entities can access their ag data and whether that data could be used for regulatory purposes.
In 2016, Farm Bureau asked this same question and 77% identified themselves as concerned or extremely concerned. In spite of this, I often hear ag tech company officials say things like “farmers just don’t care about the fine print.” Have attitudes changed? Or is this just an excuse to ignore hard issues?