Privacy is like oxygen. It generally is not noticed by a consumer until it is gone. California lawmakers, however, are quite aware of privacy and have recently passed perhaps the most strict privacy law in the United States.
Only days ago, the California Consumer Privacy Act of 2018 ("the Act") was signed into law by Governor Jerry Brown after it has been approved on a unanimous basis by the California State Assembly and the California Senate. The Act does not become operative until 2020, but when it goes it to effect, it will pack a punch. Indeed, the Act will provide great control to consumers with respect to their own personal data.