Michael Jordan's 'Jumpman' Pose Isn't Subject to Copyright Protection


Copyrights provide protection to various original works and give the copyright owner the exclusive right to sell, publish, or reproduce the work. Photographer Jacobus Rentmeester felt that this exclusive right had been violated by Nike.


Rentmeester claimed in a lawsuit against Nike that it had infringed on his copyright by copying his photo of Michael Jordan to create Nike's "Jumpman" logo. Unfortunately for Rentmeester, the Ninth Circuit disagreed, holding that while Rentmeester could claim a copyright to his creative choices for his photo, he couldn't claim a copyright to the jump pose.


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